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2018年11月15日
by feibisi
Comments Off on Sculley was initially skeptical when he saw the storyboards, but Jobs

Sculley was initially skeptical when he saw the storyboards, but Jobs

Sculley was initially skeptical when he saw the storyboards, but Jobs insisted that they needed something revolutionary. He was able to get an unprecedented budget of $750,000 just to film the ad, which they planned to premiere during the Super … Continue reading

2018年11月15日
by feibisi
Comments Off on The “1984” AdIn the spring of 1983, when Jobs had begun to plan

The “1984” AdIn the spring of 1983, when Jobs had begun to plan

The “1984” AdIn the spring of 1983, when Jobs had begun to plan for the Macintosh launch, he asked for a commercial that was as revolutionary and astonishing as the product they had created. “I want something that will stop … Continue reading

2018年11月14日
by feibisi
Comments Off on But what truly devastated Jobs was that he was not, after all,

But what truly devastated Jobs was that he was not, after all,

But what truly devastated Jobs was that he was not, after all, chosen as the Man of the Year. As he later told me: Time decided they were going to make me Man of the Year, and I was twenty-seven, … Continue reading

2018年11月13日
by feibisi
Comments Off on “It reflects his personality, which is to want control,” said Berry Cash,

“It reflects his personality, which is to want control,” said Berry Cash,

The candidate looked baffled. “What did you say?” “Are you a virgin?” Jobs asked. The candidate sat there flustered, so Jobs changed the subject. “How many times have you taken LSD?” Hertzfeld recalled, “The poor guy was turning varying shades … Continue reading

2018年11月13日
by feibisi
Comments Off on Jobs’s desire to control the user experience had been at the heart

Jobs’s desire to control the user experience had been at the heart

Jobs’s desire to control the user experience had been at the heart of his debate with Wozniak over whether the Apple II would have slots that allow a user to plug expansion cards into a computer’s motherboard and thus add … Continue reading

2018年11月12日
by feibisi
Comments Off on Instead he insisted on applying only to Reed College

Instead he insisted on applying only to Reed College

Instead he insisted on applying only to Reed College, a private liberal arts school in Portland, Oregon, that was one of the most expensive in the nation. He was visiting Woz at Berkeley when his father called to say an … Continue reading

2018年11月11日
by feibisi
Comments Off on The closest of those friends was another wispy

The closest of those friends was another wispy

In late 1972, there was a fundamental shift happening in American campus life. The nation’s involvement in the Vietnam War, and the draft that accompanied it, was winding down. Political activism at colleges receded and in many late-night dorm conversations … Continue reading

2018年11月11日
by feibisi
Comments Off on Jobs’s engagement with Eastern spirituality

Jobs’s engagement with Eastern spirituality

Jobs’s engagement with Eastern spirituality, and especially Zen Buddhism, was not just some passing fancy or youthful dabbling. He embraced it with his typical intensity, and it became deeply ingrained in his personality. “Steve is very much Zen,” said Kottke. … Continue reading